Alumni Engagement
The Alumni Engagement Office aims to keep alumni connected and engaged with the university after graduation. My graphic design support has spanned the development of event logos/branding/themes, print programs, invitations/RSVP mailers, and photography to generate social media content and web stories.
Alumni Weekend 2022: Bergopoly
Each year, an upwards of 500 alumni return to reconnect with their classmates and campus, as well as celebrate their class reunions. Each year features a unique theme, and Alumni Weekend 2022 was Bergopoly, based off the popular board game Monopoly. The theme was carried through the event with themed shirt designs, programs, decor, and a custom game board featuring campus locations.
Fall Greeting Cards
The Advancement & Alumni Affairs Office sends fall themed greeting cards to donors and alumni, wishing them well and thanking them for their support. I have been tasked with creating multiple, unique designs that embody this cheerful message while also incorporating the University's branding.
Holiday Social Media GIF
The University posts a special holiday greeting on social media to wish our students, staff, faculty, alumni, and donors a happy holiday season. To convey this cheerful greeting, I created a moving snow globe .gif that features University Hall, the most iconic building on campus, and subtle branding details.
The Heidelberg Fund
The Heidelberg Fund fundraises gifts on a yearly basis to support the general operations of the university. Collateral I have worked with The Heidelberg Fund Director to produce include a general information brochure for donors, letter/postcard direct mail solicitations, and social media campaign graphics.
Information Trifold Brochure
This brochure was designed to give donors a general overview of what The Heidelberg Fund aims to accomplish through donor gifts, and serves as the initial informational piece to be mailed in the yearly fundraising cycle.
